If you're logging into a free website chances are you're not the customer. Since the advent of Facebook more and more online companies, especially social networking sites, are using a new found concept to make money. The concept is called data mining. What these companies do is collect your personal information and sell this information to advertisers. The increase in this type of direct style "ad tailored" marketing has actually caused the White House to step in with the Consumer Privacy Bill Of Rights. This, however, does not end the process of these companies using your personal information as a way to monetize their sites and sell your information to advertisers. It just ensures the process is safer and slightly less intrusive. Their are some benefits to tailored ads, like not having to set through ads that do not apply to you. Gone will be the days of me sitting uncomfortably while suffering through another Tampax commercial or listening to Wilfred Brimley talking about his "dibetis." However, in this continuing battle some sites are putting the data mining back in your hands by allowing you to actually monetize your personal information through advertising, how well those work remain to be seen. If you have any comments or reactions I would love to hear them. I leave you with Wilfred Brimley talkin' bout' the 'betes.